17/18
UGG
COLLABS
Campaign
As part of the UGG reposition a collaboration strategy was key in increasing fashion credibility and positions where we see UGG today both on the runway and on the streets. This initial strategy included working with designers from Jeremy Scott and Phillip Lim to Eckhaus Latta and Molly Goddard all with strong connections to California. The collaborations have continued to grow seeing exciting partnerships with brands from Y-Project to Palace.
17/18
UGG
COLLABS
Campaign
As part of the UGG reposition a collaboration strategy was key in increasing fashion credibility and positions where we see UGG today both on the runway and on the streets. This initial strategy included working with designers from Jeremy Scott and Phillip Lim to Eckhaus Latta and Molly Goddard all with strong connections to California. The collaborations have continued to grow seeing exciting partnerships with brands from Y-Project to Palace.