AW13
LANE CRAWFORD
MODERN EXPRESSIONS
Campaign
Celebrating the launch of it's flagship store MODERN EXPRESSIONS is an homage to Shanghai, embracing the tastemakers and influencers who helped define the style of this vibrant and diverse city. For this unique campaign we collaborated with an extraordinary collective of Shanghai’s most influential talents, inviting each one to reveal their own personal ‘World of Style’. The content reached Shanghai, Greater China and globally through a multi-faceted media campaign including a limited edition book, a documentary style film, a virtual and physical exhibition and a site specific Shanghai community project. Photography – Patrick Demarchelier. HMU – Katsuya Kamo. Style – George Cortina.
AW13
LANE CRAWFORD
MODERN EXPRESSIONS
Campaign
Celebrating the launch of it's flagship store MODERN EXPRESSIONS is an homage to Shanghai, embracing the tastemakers and influencers who helped define the style of this vibrant and diverse city. For this unique campaign we collaborated with an extraordinary collective of Shanghai’s most influential talents, inviting each one to reveal their own personal ‘World of Style’. The content reached Shanghai, Greater China and globally through a multi-faceted media campaign including a limited edition book, a documentary style film, a virtual and physical exhibition and a site specific Shanghai community project. Photography – Patrick Demarchelier. HMU – Katsuya Kamo. Style – George Cortina.