AW22
SWEATY BETTY
ICE QUEENS
Campaign
Shot in a large studio, we created a futuristic snow set almost as an art installation. The deep black set creating strong visual impact against the mountains of white snow adding textural contrast. Use of glass sheets creating sculpture and suggestions of ice. The models interacting with the set from different perspectives and poses, powerful and expressive. Setting a dramatic yet premium scene for new snow collections. Photography - Jenny Brough. Set - Thomas Bird.
AW22
SWEATY BETTY
ICE QUEENS
Campaign
Shot in a large studio, we created a futuristic snow set almost as an art installation. The deep black set creating strong visual impact against the mountains of white snow adding textural contrast. Use of glass sheets creating sculpture and suggestions of ice. The models interacting with the set from different perspectives and poses, powerful and expressive. Setting a dramatic yet premium scene for new snow collections. Photography - Jenny Brough. Set - Thomas Bird.