FUTURE 165

A symbolic 165-year in the making, Lane Crawford, Greater China's leading iconic luxury department store, has always been at the forefront of fashion and luxury through its collaborations with some of the most influential names from the worlds of fashion, jewellery, beauty and lifestyle. In celebration of this anniversary we took the concept of looking ahead to the future creating a dynamic campaign focused on motion and moving forward, inviting our community of creative talent and emerging brands to share their vision for the next 165 years. These future visionaries perspectives were transformed into a series of exclusive designs, capsule collections, artistic installations and uniquely curated showcases that engaged customers to imagine what the future may bring. Leading the internal creative team across all output and working alongside photographer / filmmaker Daniel Sannwald, we captured a campaign focusing on the energy of leaping towards the future with dynamic movement. Reinforcing the brand’s DNA where fashion meets art with a unique narrative combining vibrant digital effects, slow motion and pulsating sound. Style - Tim Lim