Jessica Wells + CO Back

UGG REPOSITION

THE SELL IN OF THE UGG REPOSITION. CONCEPT, CREATIVE, ART + DESIGN DIRECTION.
BASED ON THE CONCEPT OF REAL PEOPLE, STORIES + PLACES AUTHENTIC TO CALIFORNIA.
TAKING THE BRAND BACK TO IT’S ROOTS. BUILDING CULTURAL + BRAND VALUES.
PHOTOGRAPHY – FREDERIC AUERBACH  |  STYLE – KATE RUTH

AN INDEPENDENT CREATIVE AGENCY WITH OVER 20 YEARS EXPERIENCE SPANNING MULTIPLE INDUSTRIES WITHIN BOTH LUXURY + CONTEMPORARY WORLDS. COMMERCIALLY AND AESTHETICALLY ORIENTATED WE ARE DRIVEN BY DESIRE TO PUSH BOUNDARIES + EXCITE MARKETS. EXPERTISE LIES IN FASHION, LIFESTYLE + BEAUTY.

CREATIVE + ART DIRECTION
CAMPAIGN + CONTENT CREATION
IDENTITY + BRAND POSITIONING
STRATEGY + FULL IMPLEMENTATION

MAIL@JESSICAWELLS.CO