SS22
SWEATY BETTY
MERRELL
Campaign
5 key collections were captured in South Africa including the first SB x Merrell hike collaboration entitled BLAZE A TRAIL. Concepting and implementing the first wave of new creative for Sweaty Betty being both hands on and providing guidance across teams. Aspirational and distinctive with a twist of artistry. Dynamic expression of high energy and colour pushing the unexpected. A dance concept breaking into the unbridled power of movement - the space where mind and body is elevated to higher heights, and unique expressions spark a fresh energy and confidence within us. Outdoors is where we step out of the familiar and into a new sense of wonder. Of being immersed in the natural world. Of pushing boundaries through exploration. Through the beauty of nature, this story invokes a spirit of feel-good adventure and positive energy - showcasing the remarkable and empowering moments that happen when we move outside. Photography - Dan Beleiu. Director - Meji Alabi.
SS22
SWEATY BETTY
MERRELL
Campaign
5 key collections were captured in South Africa including the first SB x Merrell hike collaboration entitled BLAZE A TRAIL. Concepting and implementing the first wave of new creative for Sweaty Betty being both hands on and providing guidance across teams. Aspirational and distinctive with a twist of artistry. Dynamic expression of high energy and colour pushing the unexpected. A dance concept breaking into the unbridled power of movement - the space where mind and body is elevated to higher heights, and unique expressions spark a fresh energy and confidence within us. Outdoors is where we step out of the familiar and into a new sense of wonder. Of being immersed in the natural world. Of pushing boundaries through exploration. Through the beauty of nature, this story invokes a spirit of feel-good adventure and positive energy - showcasing the remarkable and empowering moments that happen when we move outside. Photography - Dan Beleiu. Director - Meji Alabi.