AW22
SWEATY BETTY
GOTTA FLY
Campaign
A campaign launching a new run collection. With the activewear market continually blending this campaign captures personality and originality. Fashion forward in tone with a tongue-in-cheek twist. Studio shot playing with light and the notion of time and movement with blur technique reflecting the franchise name Zero Gravity. A contemporary and fresh take on run style. Photography - Dan Beleiu. Set - Josh James Studio.
AW22
SWEATY BETTY
GOTTA FLY
Campaign
A campaign launching a new run collection. With the activewear market continually blending this campaign captures personality and originality. Fashion forward in tone with a tongue-in-cheek twist. Studio shot playing with light and the notion of time and movement with blur technique reflecting the franchise name Zero Gravity. A contemporary and fresh take on run style. Photography - Dan Beleiu. Set - Josh James Studio.