SS23
SWEATY BETTY
FORCE OF NATURE
Campaign
'Sweaty betty is a force of nature, born to challenge convention, where bold is beautiful and strong is always in style. A dynamic, fashion forward performance brand famous for fearlessly feminine activewear with a contemporary technical edge that makes every woman feel like a powerhouse.' With this new brand positioning we launched the year with strong boundless energy. Shot on location in the wilds of Chile, embodying the ultimate spirit of power. Our cast perform through dynamic movement against stunning futuristic lunar landscapes reinforcing vibrant energy and otherworldly beauty. Bold, artistic and powerful. Photography - Dan Beleiu. HMU - Kate Mur.
SS23
SWEATY BETTY
FORCE OF NATURE
Campaign
'Sweaty betty is a force of nature, born to challenge convention, where bold is beautiful and strong is always in style. A dynamic, fashion forward performance brand famous for fearlessly feminine activewear with a contemporary technical edge that makes every woman feel like a powerhouse.' With this new brand positioning we launched the year with strong boundless energy. Shot on location in the wilds of Chile, embodying the ultimate spirit of power. Our cast perform through dynamic movement against stunning futuristic lunar landscapes reinforcing vibrant energy and otherworldly beauty. Bold, artistic and powerful. Photography - Dan Beleiu. HMU - Kate Mur.