SS20
JUNIUS
FOOD SCIENCE
Branding
I was approached by the JUNIUS founders with their award winning product, steeped in history and knowledge. They needed a brand and assets to launch them into the marketplace. An innovative food start up focusing on researched nutrients and phytochemicals known to positively influence the roots of health. A brand with depth and meaning, the logo using a font reflective of latin history reflecting the name. A harmonious combination of upper and lowercase letters conveying balance and diversity. The 7 pillars cleverly sit as roman numerals within the design. Placed within a sphere - a strong symbol of continuation and longevity - the circle of life. Art direction with tactility and depth. Building a brand from concept and creative direction through to execution across touch points. Photography - Helen Cathcart. Food Style - Ali Brown.
SS20
JUNIUS
FOOD SCIENCE
Branding
I was approached by the JUNIUS founders with their award winning product, steeped in history and knowledge. They needed a brand and assets to launch them into the marketplace. An innovative food start up focusing on researched nutrients and phytochemicals known to positively influence the roots of health. A brand with depth and meaning, the logo using a font reflective of latin history reflecting the name. A harmonious combination of upper and lowercase letters conveying balance and diversity. The 7 pillars cleverly sit as roman numerals within the design. Placed within a sphere - a strong symbol of continuation and longevity - the circle of life. Art direction with tactility and depth. Building a brand from concept and creative direction through to execution across touch points. Photography - Helen Cathcart. Food Style - Ali Brown.