SS13
LANE CRAWFORD
DIGITAL INNOVATOR
Campaign
A second season collaboration with Nick Knight placing Lane Crawford at the forefront of creativity taking the brand into a new digital era. We set Nick Knight the technological challenge of creating a fashion film and campaign imagery without using photography. This unique campaign included striking looks from Haider Ackermann, McQueen, and Proenza Schouler brought to life through 3D scanning and motion capture, exploring the merging worlds of fashion and tech. Overseeing output as a 360 campaign used across all touch points including OOH and an interactive social media competition. Style_ Katy England. MU_ Val Garland. Hair_ Sam McKnight.
SS13
LANE CRAWFORD
DIGITAL INNOVATOR
Campaign
A second season collaboration with Nick Knight placing Lane Crawford at the forefront of creativity taking the brand into a new digital era. We set Nick Knight the technological challenge of creating a fashion film and campaign imagery without using photography. This unique campaign included striking looks from Haider Ackermann, McQueen, and Proenza Schouler brought to life through 3D scanning and motion capture, exploring the merging worlds of fashion and tech. Overseeing output as a 360 campaign used across all touch points including OOH and an interactive social media competition. Style_ Katy England. MU_ Val Garland. Hair_ Sam McKnight.