Over the course of a 20-year career, Creative Director Jessica Wells has reimagined the visual identities of multiple luxury brands, including Asia’s premier fashion retailer Lane Crawford and London’s iconic Selfridges, where she brought dynamic creative concepts to life in a physical and digital retail environment.
Her instantly recognisable signatures – bold, compelling imagery and design with a sharp technical twist, have been showcased from world renowned brands including Estée Lauder to innovative start-ups.
Twice voted in the ‘Top 10 fashion campaigns’ by industry arbiter Business of Fashion, and with her work exhibited at the Design Museum, she is highly regarded for capturing the ‘mood of the moment’ with arresting visuals that are inspirational and timeless.
Having worked with acclaimed fashion photographers including Nick Knight and Patrick DeMarchelier, and prominent creatives Katy England, Sam McKnight and Katsuya Kamo, Jessica has a wide variety of contemporary collaborators with which to deliver a unique vision designed to engage both audience and brand.
Most recently leading global footwear and lifestyle brand, UGG, on a powerful creative repositioning that features celebrities Sasha Lane, Kim Gordon and Kyle MacLachlan Jessica’s work transforms the concept of an everyday brand into a modern storytelling icon.