Launching Project Ocean with a store-wide takeover, banning the sale of endangered fish and creating a marine reserve in the Philippines. Designing the identity and overseeing across multiple channels and output including an interactive window where users could engage with the ocean scene at street level, make donations via phone, and watch their fish being spawned in real time as their donation is received. In conjunction with the launch we commissioned a collection of special edition T-shirts from designer Katharine Hamnett featuring slogans 'STOP AND THINK,' 'NO MORE FISH IN THE SEA?' and 'SAVE THE WORLD.' The second phase of the campaign included a curated exhibition exploring marine plastic pollution and illuminating alternative futures through a series of projects by artists and designers proposing how marine plastic, now considered rubbish, might be harvested as a valuable resource. Curated by Jane Withers Studio.