Branding for the Selfridges Designer Galleries based around the concept of navigation and the form of the compass. Here shown on the womenswear launch look book. Palette, material and design considered in harmony with the holistic experience. Artist collaboration included working with Tanya Ling. Looks from the best fashion houses were presented amongst collections from both new and longstanding luxury designer collections. Branding extended to an exclusive digital art gallery and high-tech fitting rooms, where you could shoot, share and save key looks.